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The Foundery

The Foundery FWD

The Foundery FWD turned a Demo Day into a live room. After each founder pitched, investors showed interest on the app, and the big screen showed demand build for every startup in real time.

It's three screens on one live connection: an app for investors, a board for the stage, and a control desk for The Foundery's team.

what
live investor interest for a startup Demo Day
for
The Foundery FWD Investor Showcase, 9 July 2026, NSCI Dome, Mumbai
client
thefoundery.in ↗
we did
product design, interface design, engineering
status
ran live on the day; invite-only

Every startup, founder, investor and number on this page is a placeholder. The event's real data stays private.

01

One room, three screens

Everything moves together. A tap on a phone in row twelve shows up on the stage screen and on the team's desk a moment later.

  1. investor app, on the phoneI
  2. the board, on the big screenII
  3. the control desk, for the teamIII
stage board
The stage board: ₹330 Cr total investor interest, 37 investors, 3 oversubscribed, and ten startup cards with demand meters. The startup on stage is highlighted in white.
the board mid-show, with the startup on stage in white

02

Interest, from your seat

Investors scan a QR code on screen and log in with a 6-digit PIN. New faces can register at the door and get a PIN on the spot.

The founder pitching right now sits at the top, so anyone arriving late doesn't have to hunt. Tap "I'm interested", set a cheque size and the valuation you'd back, and swipe to confirm.

  1. log in with a PIN, or registerI
  2. "on stage" card, always at the topII
  3. cheque ₹1–50 Cr, valuation ₹50–500 CrIII
  4. swipe to back it; change or withdraw any timeIV
The Foundery FWD entry screen on a phone, with Log in and Sign up buttons
the way in
How it works page explaining the live, non-binding format
how it works
'Join the room' screen with six PIN boxes, four filled in
PIN login
Registration form: name, firm, email and phone
register at the door
Investor home: an 'On stage' card with an I'm interested button, above a list of all startups with demand meters
on stage now
Interest sheet with cheque size and valuation sliders, implied equity, and a swipe-to-back control
cheque, valuation, swipe
A startup's page: oversubscribed badge, ask, live demand meter, and founders
a startup, up close
The 'Heating up' tab, startups sorted by demand
heating up

03

The board lights up

The stage screen shows total interest across the room and the ten startups with the most demand. The one pitching is always on it, even before anyone has tapped.

When a startup passes its ask, the board stops for a moment and says so.

It shows momentum, never who. No investor names or individual cheques go up on the big screen.

stage board
Full-screen moment over the blurred board: 'Hushcraft passed its ask. 1.1× oversubscribed.'
a late cheque tips a startup over its ask

04

The desk runs the show

The Foundery's team drives the stage from a laptop. Step through the pitch order, or spotlight any startup with "Set stage", and every phone and the board follow.

Below that, the full picture: every startup and who backed it at what cheque and valuation, or every investor and what they backed. After the show, it all comes out as a spreadsheet report, so the team can introduce investors to the founders they backed.

  1. total interest, active investors, signals, oversubscribedI
  2. on stage: ◀ ▶, set stage, spotlight on / offII
  3. by startup / by investor, sorted by demand or pitch orderIII
control desk
Control desk: headline stats, the on-stage carousel with a spotlight switch, and a list of startups ranked by demand with Set stage buttons
the control desk
by startup
A startup row opened to show each investor's cheque and valuation
open a startup: each investor, cheque @ valuation
by investor
The By investor tab: investors with how many startups they backed and their total
or flip it: each investor and what they backed

05

A signal, not a bid

Money in a room invites the wrong kind of drama, so the limits are built into the screens.

  1. "non-binding expression of interest", wherever you tapI
  2. only logged-in investors move the metersII
  3. the board shows totals, never namesIII
  4. invite-only, and hidden from search enginesIV

06

About the project

What is The Foundery FWD?

The live app for The Foundery's Investor Showcase (their Demo Day) on 9 July 2026 at NSCI Dome, Mumbai. Investors signalled interest in each startup as it pitched, and the room watched demand build.

What did Superlinear do?

We designed and built all three screens: the investor app, the stage board and the team's control desk.

Why three screens?

Each one has a different audience. Investors need one fast action on a phone. The room needs something readable from the back of a dome. The team needs control and the full detail.

How does it stay live on a crowded venue network?

Every device shares one realtime database, so a tap reaches the board and the desk within moments. If the venue's network blocks the usual streaming connection, it falls back to a simpler one automatically. It also installs to the home screen, and tells people when a new version is out.

Why is everything here made up?

The event was invite-only and its startups, investors and numbers are confidential. We ran the same app on invented data for these screenshots.